Marketing & Promotion Strategy

'Marketing is no longer about the stuff that you make,

but about the stories you tell.' 

— Seth Godin.

If you are preparing a release, want to keep promoting your existing material, or if you have decided to rebrand yourself, then you are in the right place. 

In this formula, we will discuss the best strategies to promote your music. Topics include*:

  • Analysis of your market, competitors, strengths and opportunities.

  • Design of a promotion plan and a release calendar.

  • Content suggestions. 

  • How to maintain interest from your audience.

  • How to transition between releases. 

*These are topic suggestions, and in no way the exhaustive list.

Please, if you have any specific questions, bring them with you!

"Louise helped me with marketing strategies for my next single release. This included the consideration of colour, aesthetics and style that would be most suitable for my genre of music, and applying this to my social media. I really enjoyed working with Louise and she gave critical advice for my future plans that helped me develop as an artist."

—Lauren O'Mahony, Artist.