What's this?
Feeling a bit lost in the music business, like your career is not moving forward?
Have you released music in the past and it didn't go quite as well as planned?
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Chances are, it's not your music, it's your brand that isn't strong enough to attract people and make them remember you.
Get in touch and let's see how we can help.
Services
Rooting For Artists is a coaching company specialising in artist identity and branding.
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Here's how we work.
We sit with you, we get to know you, and THEN we decide with you how we can help.
Tailored to your needs, our bespoke formulas will develop your creativity while building a kick-ass brand that will make you stand out from other acts.
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Pick a formula below or contact us for any inquiry.
Matias Malagardis, photographed by Azariah Sheeley.
Lauren O'Mahony, photographed by Rebecca O'Mahony.
Chris Driver, photographed by Ashley Bird.


Who's this?
Louise Cartier is rooting for artists, providing guidance where it is needed and tailoring consultations to your profile.
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Part-time artist, she fell in love with the music business and music marketing while studying at BIMM Brighton. She then developed her skills at Berklee College of Music Valencia Campus, where she received a Master of Arts in Global Entertainment and Music Business.
She is now using her knowledge and experience to help grassroots musicians find their voice and go forward in their career.
Louise Cartier is also a seasoned public speaker. She has been invited as a guest speaker and to give keynote presentations on artist identity and marketing at renowned conferences, such as the MaMA festival in France. She has also given lectures at universities such as the University of Agder in Norway and her alma mater Berklee College of Music Valencia Campus.
